When searching for home properties, 90 percent of home buyers utilize the very helpful World Wide Web. As a matter of fact, 53 percent of purchasers begin their quest online, based on “The Digital House Hunt,” which is a report regarding real estate consumer trends that was made by the National Association of Realtors and Google. This is the reason why real estate companies should consider investing in real estate SEO.
The reasons are obvious that the real estate companies should invest in real estate SEO. More than ever, potential real estate investors head to the World Wide Web in terms of searching for homes, so as to find experienced and helpful realtors. Between the years 2008 and 2012, the searches related to real estate leveraged by 253%.
Because of the vast opportunity on the web, realtors surely cannot afford to miss out and let go this valuable traffic. It is good to know that for experts in real estate, Search Engine Optimization is very relevant than ever.
In terms of captivating traffic for words associated with this very competitive industry, SEO efforts start with local keyword targets, which are present on a personal site. According to experts, realtors need to determine a niche for themselves. They have to think locally, after which, they should expand. Here are some of the magnificent real estate SEO ways can assist in gaining traffic and leads.
Aim for local keyword phrases
69 percent of the home hunters start their quest using local keyword phrase, for instance, South Beach realtor. Majority of realtors service numerous regions and cities. However, when realtors begin their site, they should pay attention first on the primary city that they’re well-adept with. From there, the realtors should establish archive which target the “other areas of expertise.”
Realtors can optimize their site for search terms like: (city) homes for sale, (city) realtor, (city) real estate agent, and (city) real estate listings. Realtors have to make their site as a resource. Also, realtors so as brokers who are utilizing Internet Data Exchange or IDX to supply real estate listings are many. Though this is good for users, it usually has little impact on the rankings, since these MLS Listings are typically given with jQuery, on an iFrame or on a certain subdomain which shows outside the main website.
This means that Google will not index the content as a portion of the website. This is why it’s relevant to have additional unique, explicit content to the listings page, like:
- Excerpts from testimonial page
- Extra features and facts of a particular property
Writing blog posts on home properties that you’re eager to sell
Another way to have exemplary traffic for certain properties is by writing blog posts. Every blog must target the specific home’s address, which the potential home buyers will be looking for through Google. Thus, the address serves as the keyword, and then follow the best SEO practices, like utilizing the keyword in: title tag, Meta Description, ALT tag on pictures, on content, and file name on the pictures.
Study the other helpful real estate SEO methods and have more edge in the real estate industry.